1. Brand Identity
Name: ForTravelPro
Tagline: Travel Smart. Travel Prepared.
Mission: Provide reliable, up-to-date and practical travel information to help travelers plan smarter, safer, and more efficiently.
Brand Voice: Professional, clear, trustworthy, and informative.
2. Color Palette
| Usage | Color Name | Hex Code |
|---|---|---|
| Primary (Accent) | Travel Red | #EA4529 |
| Secondary (Text / Strong UI) | Black | #000000 |
| Light Background | Light Grey | #F7F7F7 |
| Dark Background (Header/Footer) | Dark Grey | #1A1A1A |
| Optional Neutral Text | Medium Grey | #374151 |
Usage Guidelines:
- Primary red (#EA4529) for buttons, CTAs, key highlights, and logo accents.
- Black (#000000) for headings and important text.
- Light grey (#F7F7F7) for section backgrounds.
- Dark grey (#1A1A1A) for footer or dark header sections.
3. Typography
| Element | Font Recommendation | Usage |
|---|---|---|
| Headings (H1–H3) | Poppins or Montserrat (Bold) | Titles, menus, important headings |
| Body Text | Open Sans, Inter, or Roboto (Regular) | Articles and long text content |
| Buttons / Calls to Action | Poppins Medium | Clear and readable CTAs |
| Logo Text | Poppins Semi-Bold | Clean and modern branding style |
4. Writing Style & SEO Guidelines
Language: English
Tone:
- Professional and informative
- Straight to the point
- No emojis, no casual slang
- Based on facts, official sources, and real data
SEO Content Structure:
H1 – Main keyword-focused title
Intro – 2 to 3 sentences, direct and clear
H2 – Main sections answering the search intent
H3 – Sub-sections or steps
Bullet points or tables when useful
FAQ section with schema markup
Short conclusion + internal links
Key Writing Rules:
- Include the main keyword in the H1, first paragraph, and meta description.
- Use internal links between related articles.
- Minimum article length: 900–1200 words for core topics.
- Use trusted sources (government sites, embassies, official companies).
- Avoid AI-sounding repetitive phrases.
5. Website Layout
Header:
- Logo on the left
- Main menu pages: Home | Visa | Insurance | Budget | Flights | Roadtrips | Contact
Footer:
- Small logo or text brand
- Links: About Us, Privacy Policy, Terms of Use, Contact
- Copyright text
6. Buttons & CTAs
| Type | Style |
|---|---|
| Primary CTA | Background #EA4529, white text, border-radius 6px |
| Secondary CTA | White background, black text, 1px black border |
7. Images & Media Guidelines
- Use high-quality travel photos (Pexels, Unsplash, Freepik, or AI-generated).
- Format: 1200×700 px for blog headers.
- No excessive filters or over-saturated images.
- Use descriptive alt text for SEO (e.g. “New York travel visa requirements”).
8. Core Page Titles (for structure consistency)
| Page | H1 Title |
|---|---|
| Home | Plan Your Trip the Smart Way |
| Visa | Visa Requirements and Application Guides |
| Insurance | Travel Insurance and Health Coverage Abroad |
| Budget | Travel Costs and Budget Guides |
| Flights | Cheap Flights and Airline Tips |
| Roadtrips | Road Trip Itineraries and Maps |
| Contact | Contact ForTravelPro |
| About | About ForTravelPro |
| Privacy Policy | Privacy Policy |